2019 Blogging Goals

2019 Blogging Goals

Over 2018, For the Sake of Good Taste really started to hit its stride in terms of where it’s going in the future.  As I nailed this down, my ideas for 2019 blogging goals really became crystal clear!  We might not have accomplished all of our (admittedly ambitious) 2018 goals, but I’m confident this year can be bigger and better.

Like last year, I’m sharing my yearly blogging goals (and, later, my personal goals as well!) with all of you.  I hope to be a bit better at updating my progress throughout the year, too, so stay tuned!

Quadruple our traffic

Once again, I’m setting “quadruple our traffic” as a blogging goal for the year.  We didn’t quite reach our target in 2018, but we’ve continued to grow in leaps and bounds and I have no doubt that this year can be even better!  I’m rounding the quadrupled number for simplicity’s sake.

For record-keeping, here are our 2018 stats and, from there, our 2019 goal stats:

Page views:

2018: 9,530

Goal: 38,000

Sessions:

2018: 4,118

Goal: 15,000

Users:

2018: 5,250

Goal: 21,000

And, while these aren’t being tripled exactly, I’d like to improve the average time spent on the site (spend some time delving into the archives!) as well as our bounce rate.

Average Time Spent:

2018: 1:55

Goal: 5:00

Bounce Rate:

2018: 57.94%

Goal: 25%

Increase our retention

Again, this is an important goal for the year.  I love gaining new readers, but I want our already-loyal followers to keep coming back, too!  My goal for this one is 40% returning traffic, 60% new; last year, we ended up at just 4.1% vs. 95.9%.

Social Media

Facebook was a bit of a pain in the neck throughout 2018, but we otherwise did remarkably well on our 2018 social media goals!  With that in mind, I’m hoping to once again blow it out of the water when it comes to our primary social media channels this year.

I’m including LinkedIn and Quora here, too, though they don’t quite fit the standard “social media” profile.  Quora has proved to be a really great source of traffic (the key is to give really helpful answers to relevant questions!).  And while I haven’t really utilised LinkedIn much in terms of blogging growth, I’m hoping to develop it throughout the year.

For LinkedIn, I plan to track how many times I share blog updates, rather than the likes/followers I’m tracking for other networks.

So, our 2019 social media goals:

Facebook: 150 likes

Twitter: 2,000 followers

Instagram: 1,000 followers

Pinterest: 750 followers

BlogLovin’: 100 followers

LinkedIn: 100 updates

Quora: 50 followers

Feature four guest posts

This breaks down to at least one a quarter and doubles our 2018 goal.  Since we were able to share three guest posts in 2018, I’m confident we can have at least four amazing bloggers visit this year!

We’ve already got one guest post lined up for later this month, so so far, so good!

Are you a blogger who’d like to learn more? Check out our media kit and shoot us an email!

Share two guests posts

I didn’t set a goal to guest post on other blogs in 2018, but I’d really like to do so this year.  I actually did share three last year despite the lack of a formal goal, so I’m hoping to keep up that momentum!

Are you a blogger looking for guest posters? Check out our media kit and shoot us an email!

Work with five brands

As our stats continue to improve, I’m confident that we can get even more brands excited to work with For the Sake of Good Taste!

I’m also planning to pitch a few brands directly, something that I have yet to do successfully (I tried once with my last blog, to no avail!).  It’s moderately terrifying, but I’m going to do it!

Are you a brand who’d like to learn more? Check out our media kit and shoot us an email!

Create three original products

With our upcoming ebook and a course already in the works, this one should be relatively painless.  A successful launch on the other hand?  Well, fingers crossed!

Swap It! should be coming your way later this quarter, with the course later in the year. I’m still brainstorming some ideas for a third product, so let me know if you’ve got any suggestions!

Fellow bloggers, what are your 2019 blogging goals?

2019 Blogging Goals

2018 Goals Final Checkin

2018 Goals Final Check-In

I promised almost a year ago that I’d update you all every few months on our 2018 goals for For the Sake of Good Taste.  While our technical issues (and, quite frankly, life) got in the way of updates as regularly as I would have liked, I couldn’t go without sharing our 2018 Goals final check-in.

Overall, we didn’t do terribly!  As you might remember from our original 2018 goals post, I purposefully set these to be a bit ambitious.  Thanks to my finishing undergrad, a slew of technical difficulties, and some other issues along the way, we didn’t succeed as much as I would have liked.  I can only imagine how far we’d have gone if we had had smooth sailing!

Still, I’m enormously proud of how far For the Sake of Good Taste has come in 2018.  It’s been outrageously hard at times and there have been moments that I’ve genuinely considered giving up this whole blogging thing for good. But, in the end, I’m so, so glad I haven’t.

QUADRUPLE OUR TRAFFIC

We didn’t quadruple our traffic, by any means.  Our numbers:

SESSIONS:

Goal: 6,500

Final:  4,118

USERS:

Goal: 5,250

Final: 3,377

PAGE VIEWS:

Goal: 26,000

Final: 9,530

Still, we’ve done so well, all things considered!  Here’s a comparison of our 2017 end-of-year stats with 2018’s:

Sessions:

2017: 1,574

2018: 4,118

Users:

2017: 1,255

2018: 3,377

Page views:

2017: 6,442

2018: 9.530

INCREASE OUR RETENTION

Our retention ended the year at 4.1% returning visitors to 95.9% new, as compared to 94.4%/5.6% for 2017.  Not the improvement we’d hoped for, but I’ll take it!

FEATURE TWO GUEST POSTS

This one was a rousing success!  Not only have we shared two guest posts this year, but’s we’ve went all out and shared three, with more on the way for 2019!

ARE YOU A BLOGGER WITH AN IDEA YOU’D LIKE TO SHARE ON FOR THE SAKE OF GOOD TASTE?  SHOOT US AN EMAIL!

PUBLISH ONE POST A WEEK

While we didn’t technically get a post out each week, we did have well over 52 posts go live in 2018!  That being said, I’m going to go ahead and call this one a win.

LAUNCH OUR VEGANISM COURSE

I actually rescheduled our content plan quite a bit over this year and the official launch has moved to 2019 (with my upcoming ebook, Swap It!, coming first!).  Still, I’ve made progress on the course itself, did some minor rebranding to align the blog more with this kind of content, and even planned more complimentary offers to come.  Not a technical win, but I’ll take it.

MAKE SURE YOU’VE SIGNED UP FOR OUR EMAIL UPDATES TO BE THE FIRST TO KNOW WHEN OUR COURSE LAUNCHES! YOU’LL EVEN GET SOME EXCLUSIVE FREEBIES ALONG THE WAY!

BUILD OUR EMAIL LIST

Thanks to our GDPR compliance update, we’ve actually lost quite a few followers since 2017, and we haven’t regained anywhere near as many.  As you may have noticed, we’ve had some new opt-in freebies come to the Resource Library over the past several weeks and this is definitely going to be a major focus for 2019.

Be sure to sign up to help us out (and snag lots of freebies, with more to come!)!  

WORK WITH TWO BRANDS

We’ve been lucky enough to share sponsored posts with Pure Journi and Opportuniteas this year, plus I’ve worked on social media campaigns with brands such as Downy!

I’ve also shared quite a few posts working with Historical Fiction Virtual Book Tours which, while not technically sponsored posts, do include some fantastic ARCs, so I’d say these count too!

ARE YOU A BRAND WHO’D LIKE TO WORK WITH FOR THE SAKE OF GOOD TASTE?  CHECK OUT OUR MEDIA KIT HERE, THEN SHOOT US AN EMAIL.

DOUBLE OUR SOCIAL MEDIA FOLLOWING

As the year progressed, I really narrowed in to focus on our “primary” social media outlets, so I officially sliced this goal almost in half.  As for our final standings for 2018 . . .

Facebook

Goal:  100

Actual: 66

Twitter

Goal:  500

Actual: 686

Instagram:

Goal:  150

Actual: 272

Pinterest:

Goal:  150 followers

Actual: 251

BlogLovin’:

Goal: 50 followers

Actual: 39

So, Twitter, Instagram, and Pinterest succeded beautifully and BlogLovin’ got painfully close!

Still, there’s progress, slowly but surely.  If you’re willing, we’d love to have you as a follower on some of these platforms!

We may not have hit all of our 2018 blogging goals, but I’m so proud of the progress we’ve made–and so, so grateful to all of you for helping us get there! Here’s to an even better 2019!

2018 Goals Final Checkin

2018 Goals Check-In #1

2018 Goals Check-In #1

Better late than never, right? I promised I’d update you all every few months on our 2018 goals for For the Sake of Good Taste.  While I’d hoped to have 2018 Goals Check-In #1 posted weeks ago, I’m still excited to share our progress (and improve it even further going forward!).

Quadruple our traffic

Personal issues and my final semester of undergrad lowered our stats in March, April, and May but things have already picked up dramatically!

Numerically, progress is there, though slow:

Sessions:

Goal: 6,500

Current: 1,408

Percent of Progress: 22%

Users:

Goal: 5,250

Current: 1,151

Percent of Progress: 22%

Page views:

Goal: 26,000

Current: 3,383

Percent of Progress: 13%

However, a comparison to this time last year is rather inspiring!

Our 1 January – 18 July stats from 2017 vs. 2018, as of this writing:

stats jan-july 17 18

We’re more than on track to meet this goal, if not exceed it, though we do need to work on retention (more on that below).

In fact, 2018 has exceeded the equivalent period prior, despite the months of limited activity!

Increase our retention

Unfortunately, this one’s actually dropped a bit!  I’m hoping that the work I’m putting into our email list (read more below!) will help this, too.

Feature two guest posts

So far, we’ve had one guest post, Generic vs. Brand Name by Amanda of The Happy Arkansan.  I absolutely loved working with Amanda!

We’ve also got another guest post coming to you on Tuesday!

Here’s that upcoming one, as promised!  

That means we’ve reached this goal! Cue the happy dance!

But that doesn’t mean I don’t want to feature more of my fellow bloggers! We’ll gladly take more guest posts as the year goes on!

ARE YOU A BLOGGER WITH AN IDEA YOU’D LIKE TO SHARE ON FOR THE SAKE OF GOOD TASTE?  SHOOT US AN EMAIL!

Publish one post a week

Again, those few weeks of unrelated issues complicated things. But with this post, we’re at 22 posts (that count under my original parameters for this goal) for 2018! Not too bad out of 29 weeks, all things considered. A few more weeks with more than one post (like our new monthly favourites series!) and we’ll be back on track in no time.

Launch our veganism course

I haven’t made the progress I’d have liked to on the course, but it’s still moving forward! However, I’m considering launching it in conjunction with this year’s 12 Days of Blogmas! That being said, I’ll still be preparing for the launch throughout 2018, though it will launch a few days after.  I plan to have everything ready before the holidays!

MAKE SURE YOU’VE SIGNED UP FOR OUR EMAIL UPDATES TO BE THE FIRST TO KNOW WHEN OUR COURSE LAUNCHES! YOU’LL EVEN GET SOME EXCLUSIVE FREEBIES ALONG THE WAY!

Build our email list

This is probably the least successful of these goals so far, but there’s still time! Be sure to sign up at the link just above to help us reach this goal (and to snag some exclusive freebies for yourself!). Not convinced? Learn more here.

Our numbers have dropped slightly as we lost a few subscribers after the GDPR update. But it’s okay – we’re focusing on building up the list going forward and it’ll improve without a doubt!

Work with two brands

So far, we’ve got one sponsored post this year, our Self-Care Tips for Working at a Computer All Day with Pure Journi earlier this week!

I’ve been actively applying to more influencer campaigns, so here’s hoping we’ll have more progress on this goal soon.

Are you a brand who’d like to work with For the Sake of Good Taste?  Check out our media kit here, then shoot us an email.

Double our social media following

Our goal stats are as follows:

Facebook: 100 likes

Twitter:  500 followers

Instagram:  150 followers

Pinterest:  150 followers

BlogLovin’: 50 followers

Tumblr:  25 followers

Flipboard:  25 followers

Google+:  25 followers

Currently, these are our stats:

Facebook:  51 likes (51%)

Twitter:   382 followers (76%)

Instagram:   137 followers (91%)

Pinterest:   116 followers (77%)

BlogLovin’:  33 followers (66%)

Tumblr:   0 followers (0%)

Flipboard:  0 followers (0%)

Google+:   0 followers (0%)

I’m focusing on growing the first few, which I consider our “main” platforms, so I won’t be too hard on myself if the last couple don’t grow as much as I hope. Plus, with the announcement of the end of BoardBooster, I expect Pinterest’s growth to slow a bit while I work out an alternative, unfortunately.

Still, there’s progress, slowly but surely.  If you’re willing, we’d love to have you as a follower on some of these platforms!

Have any suggestions for improving our progress between 2018 Goals Check-in #1 and #2? Let us know in the comments!

2018 Goals Check-In #1

2018 Goals

2018 Goals

It’s practically cliché, especially if you’ve been on a blogger’s Twitter lately, but I’ve declared this the year that I buckle down and make things happen when it comes to this blog.  To hold myself accountable and to keep you all in the loop, I’m sharing my 2018 goals for the blog here today and will be updating you quarterly!

Quadruple our traffic

This sounds super ambitious, but hear me out.  Most importantly, For the Sake of Good Taste only existed for the second half of 2017. My first instinct was to aspire to double our traffic, but, technically, that should happen by default!

That being said, I want to account for that natural growth and for the goal in question.  So, quadrupling it is!  As you can see from our Google Analytics below, this translates to 6,296 sessions, 5,020 users, and 25,768 pageviews. For simplicity’s sake, let’s make that a rounded 6,500 sessions, 5,250 users, and 26,000 pageviews!

Ambitious? Yes.  Impossible? No!

2017 traffic

Increase our retention

As you can see in the handy pie chart amid the above analytics, a majority of our traffic comes from new visitors to the site.  Don’t get me wrong, we LOVE new visitors! But, even better, we’d like to keep them coming back!  In 2018, the goal is to bring that pie chart to at least a 60/40 ratio of new/returning visitors.

Feature two guest posts

As of the start of the year, we’ve featured no guest posts on the blog!  We absolutely love spreading the word about our fellow bloggers (check out some of our favourites here!), so this is unquestionably something we wish to improve upon.

Are you a blogger with an idea you’d like to share on For the Sake of Good Taste?  Shoot us an email!

Publish one post a week

With our current posting schedule, this means a new post will be coming your way every Thursday at 12 pm EST!  Of course, we’re all too aware that life can get in the way, so we’re leaving a bit of flexibility with this one.  As long as we reach 52 posts in total this year, it’s okay if a few weeks hold two posts to catch up.  If a week has more than two (like during our 12 Days of Blogmas!), only two of these will count toward this goal.

Launch our veganism course

Our upcoming course is still in its early stages.  Nevertheless, it’s progressing slowly, but surely!  As of now, I can’t reveal an exact launch date, but I can say with unflinching certainty that it will be this year.

Make sure you’ve signed up for our email updates to be the first to know when our course launches! You’ll even get some exclusive freebies along the way!

On this note. . . .

Build our email list

This is another area that we’ve made little progress on in 2017.  For that, it’s one of our top priorities in 2018! Currently, this list is very, very small.  Increasing it by even a few dozen will be an impressive achievement!

Work with two brands

We’d love to feature a few sponsored posts here on the blog! We’ve had some amazing opportunities in the past and would love to work with some more wonderful brands!

Are you a brand who’d like to work with For the Sake of Good Taste?  Check out our media kit here, then shoot us an email.

Double our social media followings

Currently, these are our social media stats:

Facebook: 49 likes

Twitter:  252 followers

Instagram:  74 followers

Pinterest:  77 followers

BlogLovin’: 19 followers

And the newer accounts, which have not yet had time to grow:

Tumblr

Flipboard

Google+

That being said, here are our goal stats for this time next year:

Facebook: 100 likes

Twitter:  500 followers

Instagram:  150 followers

Pinterest:  150 followers

BlogLovin’: 50 followers

Tumblr:  25 followers

Flipboard:  25 followers

Google+:  25 followers

What are your 2018 goals, blogging or otherwise? Share in the comments!

2018 Goals