2018 Goals Check-In #1

2018 Goals Check-In #1

Better late than never, right? I promised I’d update you all every few months on our 2018 goals for For the Sake of Good Taste.  While I’d hoped to have 2018 Goals Check-In #1 posted weeks ago, I’m still excited to share our progress (and improve it even further going forward!).

Quadruple our traffic

Personal issues and my final semester of undergrad lowered our stats in March, April, and May but things have already picked up dramatically!

Numerically, progress is there, though slow:

Sessions:

Goal: 6,500

Current: 1,408

Percent of Progress: 22%

Users:

Goal: 5,250

Current: 1,151

Percent of Progress: 22%

Page views:

Goal: 26,000

Current: 3,383

Percent of Progress: 13%

However, a comparison to this time last year is rather inspiring!

Our 1 January – 18 July stats from 2017 vs. 2018, as of this writing:

stats jan-july 17 18

We’re more than on track to meet this goal, if not exceed it, though we do need to work on retention (more on that below).

In fact, 2018 has exceeded the equivalent period prior, despite the months of limited activity!

Increase our retention

Unfortunately, this one’s actually dropped a bit!  I’m hoping that the work I’m putting into our email list (read more below!) will help this, too.

Feature two guest posts

So far, we’ve had one guest post, Generic vs. Brand Name by Amanda of The Happy Arkansan.  I absolutely loved working with Amanda!

We’ve also got another guest post coming to you on Tuesday!

Here’s that upcoming one, as promised!  

That means we’ve reached this goal! Cue the happy dance!

But that doesn’t mean I don’t want to feature more of my fellow bloggers! We’ll gladly take more guest posts as the year goes on!

ARE YOU A BLOGGER WITH AN IDEA YOU’D LIKE TO SHARE ON FOR THE SAKE OF GOOD TASTE?  SHOOT US AN EMAIL!

Publish one post a week

Again, those few weeks of unrelated issues complicated things. But with this post, we’re at 22 posts (that count under my original parameters for this goal) for 2018! Not too bad out of 29 weeks, all things considered. A few more weeks with more than one post (like our new monthly favourites series!) and we’ll be back on track in no time.

Launch our veganism course

I haven’t made the progress I’d have liked to on the course, but it’s still moving forward! However, I’m considering launching it in conjunction with this year’s 12 Days of Blogmas! That being said, I’ll still be preparing for the launch throughout 2018, though it will launch a few days after.  I plan to have everything ready before the holidays!

MAKE SURE YOU’VE SIGNED UP FOR OUR EMAIL UPDATES TO BE THE FIRST TO KNOW WHEN OUR COURSE LAUNCHES! YOU’LL EVEN GET SOME EXCLUSIVE FREEBIES ALONG THE WAY!

Build our email list

This is probably the least successful of these goals so far, but there’s still time! Be sure to sign up at the link just above to help us reach this goal (and to snag some exclusive freebies for yourself!). Not convinced? Learn more here.

Our numbers have dropped slightly as we lost a few subscribers after the GDPR update. But it’s okay – we’re focusing on building up the list going forward and it’ll improve without a doubt!

Work with two brands

So far, we’ve got one sponsored post this year, our Self-Care Tips for Working at a Computer All Day with Pure Journi earlier this week!

I’ve been actively applying to more influencer campaigns, so here’s hoping we’ll have more progress on this goal soon.

Are you a brand who’d like to work with For the Sake of Good Taste?  Check out our media kit here, then shoot us an email.

Double our social media following

Our goal stats are as follows:

Facebook: 100 likes

Twitter:  500 followers

Instagram:  150 followers

Pinterest:  150 followers

BlogLovin’: 50 followers

Tumblr:  25 followers

Flipboard:  25 followers

Google+:  25 followers

Currently, these are our stats:

Facebook:  51 likes (51%)

Twitter:   382 followers (76%)

Instagram:   137 followers (91%)

Pinterest:   116 followers (77%)

BlogLovin’:  33 followers (66%)

Tumblr:   0 followers (0%)

Flipboard:  0 followers (0%)

Google+:   0 followers (0%)

I’m focusing on growing the first few, which I consider our “main” platforms, so I won’t be too hard on myself if the last couple don’t grow as much as I hope. Plus, with the announcement of the end of BoardBooster, I expect Pinterest’s growth to slow a bit while I work out an alternative, unfortunately.

Still, there’s progress, slowly but surely.  If you’re willing, we’d love to have you as a follower on some of these platforms!

Have any suggestions for improving our progress between 2018 Goals Check-in #1 and #2? Let us know in the comments!

2018 Goals Check-In #1

Life Update - Where to Now

Life Update: Where to Now?

As you may have seen on Instagram, I recently graduated from college. Since so much of my blogging journey has centred on being a “college blogger,” a life update (and blog update!) seems to be in order.

First of all, the life update, a bit of what’s next for me, personally and professionally, outside of For the Sake of Good Taste:

If you were following along on Twitter or our other social media challenge, you already know that I was applying to several grad schools back in the UK.  In the end, I only applied to my top choice, Bath Spa University (if you’ve read our Traveller’s Guide to Bath or have seen my references to my study abroad programme in the city, you’ll understand).

I did, in fact, receive an offer to enroll in their Creative Writing masters programme this fall, but, after hours of consideration, I’ve decided to decline.

While I won’t be getting my masters right now, I fully intend to keep writing in the meantime!  I’m currently working on a second and third chapbook (have you got your copy of Mistakes Were Made yet? Be sure to check it out before the next two are released!), as well as a novel and biography.  I’ve been regularly submitting poems to literary magazines as well, so stay tuned for updates on potential publications!

I’ll also continue to take on freelance writing and editing projects! Check out my writing website if you’re interested in these services.

I’ve also taken on a job as a transcriptionist, which has proven to be pretty amazing. It’s entirely remote, the hours are flexible, and the pay is excellent.  I can’t complain!

So, what does all of this mean for the blog?

Have no fear:  you’ll see little to no major changes to the blog as I start my postgrad life.  I’ve been transitioning the site from “college blog” to “lifestyle blog” since we first moved to For the Sake of Good Taste, so any remaining transition should be painless.

What this does mean, though, is that I have the flexibility to blog regularly once again.  Despite a plethora of unrelated projects, blogging is a priority once more! From new content to exciting collaborations, I have lots planned for the coming months, so keep an eye out and make sure you’ve signed up for our mailing list for updates.

As always, thank you all for following along and for supporting For the Sake of Good Taste!  I’m eternally grateful for our amazing readers and followers.

Is there something you want to see on the “new and improved” blog? Let us know in the comments or on social media!

Life Update -  Where to Now

2018 Goals

2018 Goals

It’s practically cliché, especially if you’ve been on a blogger’s Twitter lately, but I’ve declared this the year that I buckle down and make things happen when it comes to this blog.  To hold myself accountable and to keep you all in the loop, I’m sharing my 2018 goals for the blog here today and will be updating you quarterly!

Quadruple our traffic

This sounds super ambitious, but hear me out.  Most importantly, For the Sake of Good Taste only existed for the second half of 2017. My first instinct was to aspire to double our traffic, but, technically, that should happen by default!

That being said, I want to account for that natural growth and for the goal in question.  So, quadrupling it is!  As you can see from our Google Analytics below, this translates to 6,296 sessions, 5,020 users, and 25,768 pageviews. For simplicity’s sake, let’s make that a rounded 6,500 sessions, 5,250 users, and 26,000 pageviews!

Ambitious? Yes.  Impossible? No!

2017 traffic

Increase our retention

As you can see in the handy pie chart amid the above analytics, a majority of our traffic comes from new visitors to the site.  Don’t get me wrong, we LOVE new visitors! But, even better, we’d like to keep them coming back!  In 2018, the goal is to bring that pie chart to at least a 60/40 ratio of new/returning visitors.

Feature two guest posts

As of the start of the year, we’ve featured no guest posts on the blog!  We absolutely love spreading the word about our fellow bloggers (check out some of our favourites here!), so this is unquestionably something we wish to improve upon.

Are you a blogger with an idea you’d like to share on For the Sake of Good Taste?  Shoot us an email!

Publish one post a week

With our current posting schedule, this means a new post will be coming your way every Thursday at 12 pm EST!  Of course, we’re all too aware that life can get in the way, so we’re leaving a bit of flexibility with this one.  As long as we reach 52 posts in total this year, it’s okay if a few weeks hold two posts to catch up.  If a week has more than two (like during our 12 Days of Blogmas!), only two of these will count toward this goal.

Launch our veganism course

Our upcoming course is still in its early stages.  Nevertheless, it’s progressing slowly, but surely!  As of now, I can’t reveal an exact launch date, but I can say with unflinching certainty that it will be this year.

Make sure you’ve signed up for our email updates to be the first to know when our course launches! You’ll even get some exclusive freebies along the way!

On this note. . . .

Build our email list

This is another area that we’ve made little progress on in 2017.  For that, it’s one of our top priorities in 2018! Currently, this list is very, very small.  Increasing it by even a few dozen will be an impressive achievement!

Work with two brands

We’d love to feature a few sponsored posts here on the blog! We’ve had some amazing opportunities in the past and would love to work with some more wonderful brands!

Are you a brand who’d like to work with For the Sake of Good Taste?  Check out our media kit here, then shoot us an email.

Double our social media followings

Currently, these are our social media stats:

Facebook: 49 likes

Twitter:  252 followers

Instagram:  74 followers

Pinterest:  77 followers

BlogLovin’: 19 followers

And the newer accounts, which have not yet had time to grow:

Tumblr

Flipboard

Google+

That being said, here are our goal stats for this time next year:

Facebook: 100 likes

Twitter:  500 followers

Instagram:  150 followers

Pinterest:  150 followers

BlogLovin’: 50 followers

Tumblr:  25 followers

Flipboard:  25 followers

Google+:  25 followers

What are your 2018 goals, blogging or otherwise? Share in the comments!

2018 Goals